The Traditional Vegetable Supply Chain
In India's conventional produce supply chain, a vegetable passes through 5–7 hands between farm and consumer: farmer → village aggregator → district mandi → state mandi → wholesale distributor → retailer → you. Each step adds margin, handling time, and storage risk.
By the time a tomato reaches a Kolkata supermarket from a Maharashtra farm, it has typically been in transit for 4–6 days and has changed hands four times. Nutrients degrade; price triples.
How We Do It Differently
AgriShop works with a network of 47 certified farm clusters across 8 Indian states. Each cluster is within 100km of a cold chain facility. Here is the actual journey of produce to your door:
Step 1 — Pre-Dawn Harvest (3am–6am)
Our farm partners harvest to order, not to stock. Produce is harvested the morning of its dispatch date based on orders placed before midnight the previous day. No sitting in a mandi warehouse for two days.
Step 2 — On-Farm Grading (6am–8am)
Trained graders at each farm cluster sort produce to specification. Anything below grade is sold locally. Only the best quality enters our cold chain.
Step 3 — Cold Chain Transfer (8am–2pm)
Temperature-controlled vehicles (2–8°C for most vegetables) transport produce to our regional hub in Nagpur. Transit time, temperatures, and vehicle IDs are logged in our traceability system — accessible to you via the QR code on your package.
Step 4 — Hub Processing (2pm–6pm)
At the hub, produce is weighed, quality-checked again, and packed into your order. Our lab tests samples from every batch for pesticide residues, heavy metals, and microbial contamination.
Step 5 — Overnight Dispatch
Orders leave our hub by 8pm on temperature-controlled trucks. Kolkata orders arrive the following morning.
Our average farm-to-door time is 36 hours. The national average for the same journey through conventional channels is 5–7 days.
What Our Farmers Earn
We pay farmers a fixed pre-agreed price at the start of each growing season — eliminating the mandi's notorious price volatility that pushes farmers into debt. On average, our farm partners earn 40% more per kilogram than they would through conventional mandis.